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Create more meaningful customer experiences with Genesys Predictive Engagement

Connect with web visitors at the right moment and with the best agent or bot to enhance their experiences

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Use real-time behavioral data to engage customers

When a customer visits your website, they want an easy, stress-free experience. Predictive engagement uses artificial intelligence (AI) and machine learning to provide that. The tools learn about customer intent and deliver personalized site experiences based on preference.

Automate your online customer interactions across marketing, sales and service. Engage customers in the right moment via the right channel with a bot or human based on their unique needs. Use real-time and historical data to understand customer intent and personalize messaging.

Leverage AI-powered technology to maximize digital experiences

Meet customer expectations with intelligent automation

Make your customers feel valued with AI-driven website personalization. Enable your team to focus on higher-priority interactions and drive conversion rates. And lower your bounce rate by reaching out when users need help the most.

Power personalized content by blending AI with the human touch

Improve user experiences with automation. Pass interactions to a live agent at the most appropriate time to keep users from getting frustrated and personalize the experience.

Fine-tune best practices with machine learning

Use data to build a decisioning model that improves over time. Adjust as you learn new things and adapt to meet customers’ changing behaviors. Try segmenting your audience and offering different calls to action based on preferences.

Take the Genesys Cloud solution for a test drive

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Deliver the intelligent, in-the-moment experiences your customers expect

Genesys Predictive Engagement uses AI and machine learning to drive personalized experiences. Make informed decisions about website personalization strategies based on real-time and historical data.

Guide customers through the journey

Predictive analytics tools from Genesys add a small code, or “snippet,” to your sales-enabled websites. This lets your site follow each individual visitor’s contextual journey in real time. Provide the targeted support needed to complete the buying journey.

Identify the best moment to engage

Predictive engagement separates visitors from buyers and tailors experiences. Provide relevant content at the moment that will have the biggest impact. Drive customer experience and sales conversion with effective web personalization.

Provide support with the right resource

Make each interaction feel personal. Based on a visitors’ needs, use bots to deliver Q&A support. Or leverage live agents when you need to provide the human touch. Lower your expenses and boost positive customer experiences.

Engage customers in the most effective way

From real-time chat to live agent support, contact methods can make or break a customer experience. Use predictive engagement tools to connect with customers on the channels they prefer. And keep up with evolving technologies and circumstances to stay informed of trends. You’ll lay the groundwork for continually providing positive customer experiences.

"Genesys Predictive Engagement is enabling us to capture significantly more window shoppers on our website. Conversion rates rose by 14% in the first two weeks and by 49% at the six-week stage. And, we’ve only really scratched the surface of what the tool can do."

Getinet Tadesse

CIO

Ethiopian Airlines

Read customer story

Drive customer engagement with tools that make every interaction feel personal

Know more with web monitoring and reporting

Follow customers in real time as they navigate your website. Recognize user behavior and use origination data to learn where they’re from. Spot patterns and offer recommendations based on what you know to improve future interactions.

Keep improving with adaptive tools and technology

Track and understand customer behavior so you can predict what they want. Offer real-time support when they need it most. Refine your strategy as you learn more about how users navigate your website.

Streamline systems and reduce costs

Use predictive analytics with your content management system to create a robust knowledge base. Drive customers visiting your site to landing pages that will solve common issues. Use your content to support and optimize your website processes and customer journey.

Use the right engagement method

Provide the best possible customer service with bot and voice support. Reach out to customers via their preferred channels of communication. Whether users want to call, chat, email, text or use social networks, your business can meet them with context — and connect conversations.

Resources

Engage customers in the ways they want

Learn how predictive engagement makes your website a powerful sales tool. Drive better customer experiences and higher sales conversions. Request a demo to see how website personalization changes the game.

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About Genesys

Every year, Genesys^® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service^℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud^™, an all-in-one solution and the world's leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility.

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